Dubi Cars
DubiCars.com is the UAE’s fastest-growing online car marketplace, catering to buyers and sellers across the region. As an independently owned platform focused solely on cars, it provides transparency and shares valuable insights with the industry without competing with dealers. With over 470 showrooms and three million monthly searches, DubiCars leads the market in export demand and leverages technology and dealer partnerships to transform the automotive market in the UAE.
+ Product Designer
+ UX Consultant
+ UX Consultant
+ User Experience
+ Visual Design
+ User testing/research
+ Prototyping
+ Visual Design
+ User testing/research
+ Prototyping
+ Myself
+ Head of Product
+ 2 Senior Developers
+ Head of Product
+ 2 Senior Developers
Problem Statement
Users on DubiCars.com face difficulties in navigating the wide selection of cars, particularly when using the search and filter features. The current interface lacks personalization and advanced filtering options, making it challenging for users to quickly find specific vehicles that meet their needs.
Impact
- Users spend excessive time searching for vehicles, leading to frustration and higher drop-off rates.
- Dealers receive fewer inquiries due to inefficient search results.
- Export buyers struggle with finding relevant listings, limiting DubiCars’ potential to grow its international customer base.
Goal
Enhance the search functionality and filtering options to provide a more personalized and intuitive browsing experience. This will improve user satisfaction, increase lead generation for dealers, and strengthen DubiCars’ position as the leading marketplace for both local and export car sales.
Understanding the users
Considering the tight deadline, I asked the team to provide any Secondary research (Existing data) if available with them, because as they are already in the market and running campaigns and other marketing, i assumed that they might have some data available such as the Website data, Previous campaign result, Competitor research. This data helped me to understand the end users pain points.
Interviews
- Conducted in-depth interviews with stakeholders & internal marketing team members.
Competitor analysis
- List down the direct and indirect competitors, marking what is grabbing the users attention to the product.
- Why indirect? They can come as a competitor in the future because they are going towards.
- What are the common things.
Ideation
Based on the research findings, we identified the following design goals:
- Simplify navigation.
- Enhance search & filters.
- Modernize the visual design.
Ideation
Based on the research findings, we identified the following design goals:
- User Engagement: Increased by 40%.
- Conversion Rate: Boosted by 25%.
- Mobile Bounce Rate: Reduced by 50%.
Reflection
This project was a significant success, demonstrating the impact of user-centered design on business outcomes. The collaboration with cross-functional teams was key to delivering a holistic solution that met user needs and business goals. Continuous user testing and feedback were crucial in refining the design and ensuring its effectiveness.